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21 Steps How to Start Your Own Business
Excerpts from the Book written by Dean Pax Lapid & Ping Sotto
Published by the Go Negosyo movement. 2009
1. Can Go Negosyo Be Learned? YES, Every Filipino Can.
2. The Go Negosyo Formula:
Dream, Believe, Achieve (Mangarap, Maniwala, Magsikap)
3. If Go Negosyo can indeed be learned, then why are many still unable to venture into business? 1) LAZINESS (Tamad); 2) FEAR OF FAILURE (Takot)
4. TIPS to Master Go Negosyo: 7-7-7 steps (21 steps all in all)
Master SELF (7 steps)
Master OPPORTUNITY (7 steps)
Master SETUP (7 steps)
5. MASTER SELF
A – Ambition.
B – Believe. “Surround yourself with positive & believing people”
C – Choice. “Your Decisions, Not Your Conditions, Determine Your Destiny”
D – Dream. “Dream Big, Start Small”
E – Employee or Entrepreneur? Both. “Save. Income – Savings = Expenses”
F – Fear of Failure.
G – Go Master Self
6. MASTER OPPORTUNITY
A – Compelling Reason
B – Bright Idea. “Luck is the offspring of preparedness & opportunity”
C – Choose Your Market. “Demographics – Who; Geographics – Where”
D – Dfferentiate or Die. “Modify. Magnify. Minify. Substitute”
E – Estimate Sales. “Sales = Price x Quantity x Frequency”
F – Fit. “Positioning is how you differentiate yourself in the minds of the buyer”
G – Go Master Opportunity
7. MASTER SETUP
A – Actual Product. “Starting a Business is Easy, Making it a Success is another thing.”
B – Business Model/Setup
C – Customer Count. “To Be Able to Sell, You Need To Count.”
D – Do It Right, Do It Legal. “Choosing the Right Name = Most Important Decision”
E – Equipment, Employee, Extras. “Input. Processor. Output”
F – Funding, Financing My Business. “ Laway. Ikot. Pawis” “Time. Talent. Treasure”
G – Go Master Setup
8. The real secret is our last step to success: Prayer |
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